Starting a website takes a lot of work. The easiest way for you to get your site noticed is to use organic SEO to get your site ranked on search result pages. This is especially true if your budget is tight and won’t allow you to use targeted ads to drive customers to your site. To help you get started, here are 10 SEO tips to help get your site ranked.
Do Your Research
Did you know that according to a recent report that 70% of users only click on the top four Google search results? It’s important that your content ranks at the top of the search engine results. Google gives you a great tool with the Adwords Keyword Planner. This helps you map out which content will be most worthwhile for you to pursue. Plug in the ideas that you have for keywords, and Google will let you know how many people search for that keyword on a regular basis. It’s important to note that the most effective keywords for you to pursue at the beginning of your SEO journey are the long tail keywords. Long tail keywords are keywords that are hyper specific and don’t have much competition in terms of content. Since there isn’t much competition, you’ll have a better chance at ranking at the top the the search results.
Find Out What Your Competition is Doing
Finding out what your competition is doing is a good strategy. Doing this will allow you to rank alongside them or even surpass them on the SERPs(Search Engine Results Page). You can do this by going through your competition’s pages and seeing what keywords they use on their content. By doing this, you may also discover new keywords that you didn’t find during your initial research.
Optimize Your Headings and Subheadings
Heading tags are the HTML tags the you use to wrap around your headings within your content. It’s important that when you do use your heading tags that you keep a general rule of thumb: use 1 h1 tag for your main heading, 1-2 h2 tags for your subheadings, then use h3 tags as subheadings under your h2 tags. Makes sure that your headings include relevant keywords for your content. Then follow it by your support content under the keyword for maximum effectiveness.
Use Title and Alt Attributes on Your Images
A hidden and often forgot about part for people new to SEO is to use title and alt attributes for your images. By assigning these values to your images, you include another keyword for your post. It will also help your images rank on the Google image search results page, driving more traffic to your site.
Use Internal Links Within Your Content
It’s important to include internal links within your posts and site. Internal links are links that connect your pages throughout your site. By using internal links with relevant content, you make it easier for Google spiders to discover the pathways through your website. This will also increasing your rank on search results. Plus, if you have a well performing post, by linking to other content, you automatically increase the page authority of your lesser known content. This will naturally increase their ranking as well.
When starting out, you might not think too much about the individual link of your content. The permalink could contain the date, name of the category, random numbers, etc. In your permalink, rename it so it has your target keyword within the url. For example, if you’re trying to rank for the keyword “Best Wood Tables”, the best permalink would be www.yourwebsite.com/best-wood-tables/.
Use Meta Descriptions for Your Content
The meta description is a short excerpts of about 155 characters about what your content is about. This is what will show up in the Google SERPs when your content appears right under your content title. Make sure you write a compelling description of your content within that limit. That will persuade potential readers/customers to visit your site. Google announced in 2009 that meta descriptions don’t factor into the ranking of content, but it is still important to write great copy so people will click to view your site.
Use Social Media to Get Backlinks to Your Site
Having websites linking to your content is key to getting your content ranking high on the SERPs. So drive up your ranking by getting people to share your content via social media. The easiest way to do this is to include social sharing buttons on your site so that you give your readers hardly any effort to share your content. Another way of increasing your social shares is to have a great social media strategy that will drive engagement from your readers. You can learn more about how Green Eyed Monster Media can improve your social media strategy by contacting us here. We’ll give your personalized information to help you drive social media engagement and help your business grow.
Submit to Search Engines Your XML and Static Sitemaps
Submitting your XML sitemap to Google Webmasters is a great way of letting search engines know about pages on your site that are ready to be crawled. A sitemap is essentially a list of URLs and their corresponding meta descriptions that make it easy for spiders to get the priority information. Make sure your get your website cached and indexed on Google as fast as possible and go to Google Webmasters to find great resources.
The most Important thing to help your SEO is to produce content regularly. Google search results don’t want to send their readers to sites that don’t get updated regularly. This is because they may have information that is outdated and no longer relevant. By producing content regularly, you not only increase your website’s page authority, but you also create more content, with even more keywords that will help your site get noticed and increase the amount of visitors that regularly come to see what you have to offer.